ZEEKR enters final countdown to launch, successfully concludes '7X Tech Workshop' for potential customers

Technology brand Zeekr has announced that it held a '7X Tech Workshop' for potential customers of its mid-sized electric SUV, the '7X', to introduce its design philosophy, key technologies, and convenience features.

The 7X Tech Workshop is a programme designed to enhance product understanding and foster in-depth communication with potential customers who are considering purchasing the Zeekr 7X or have shown a high level of interest. Starting on 20 June at the Zeekr Busan Haeundae Centre+, the workshop took place across a total of four showrooms—the Zeekr Gangnam Centre on 21 June, the Zeekr Pangyo Space on 27 June, and the Zeekr Ilsan House on 28 June—with around 160 participants in attendance.

The approximately 40 participants invited to each of the four showrooms were able to experience Zeekr's luxury technology characteristics and the true value of the Zeekr 7X through programmes including ▲About Zeekr ▲Design Talk ▲Tech Insight and ▲Experience 7X.

Among these, the 'About Zeekr' session introduced Zeekr's brand philosophy and customer-centric values. 'Design Talk' conveyed the unique design philosophy and stories behind the 7X through expert commentary. The 'Tech Insight' session provided an in-depth explanation of the 7X's core technologies and the technical background behind them. The 'Experience 7X' programme was arranged as a time for participants to experience the 7X's key convenience features and how to use them.

The 7X, the first lineup that Zeekr Korea has introduced to the Korean market, has been on display since 5 June at nine key locations nationwide, including Seoul (Gangnam, Seocho, Gangseo), Gyeonggi Province (Pangyo, Ilsan, Incheon, Suwon), Chungcheong Province (Daejeon), and Gyeongsang Province (Busan), with pre-orders currently underway. Prices are set at ▲52.99 million won for the Pro (RWD), ▲59.99 million won for the Max (RWD), and ▲69.99 million won for the Ultra (AWD).

Meanwhile, Zeekr Korea plans to expand its customer touchpoints by starting vehicle displays at nine major showrooms nationwide, including Seoul, and increasing its network to 14 locations within the year. In addition, it will establish 11 service centres across the country, including on Jeju Island, to ensure after-sales service.