Urban Automotive has built a cool carbon-fibre pickup based on the Land Rover Defender 110

A new project from the British tuning firm Urban Automotive has been named the Widetrack Avontur, and its premiere took place as part of the Goodwood Festival of Speed.

Last year, the Heritage Customs workshop, which is part of the AM Group holding, announced a pickup with a double cab based on the Land Rover Defender 130 SUV and promised to show it at the Goodwood Festival of Speed, but in the end, a slightly different project saw the light of day instead, namely a pickup with a single cab based on the commercial version of the Land Rover Defender 110.

The Widetrack Avontur is positioned as a luxury conversion for enthusiasts, not as a "workhorse" — it is unlikely that anyone would want to load manure or bricks into a carbon-fibre-trimmed load bed. To transform the Land Rover Defender 110 into a pickup, Urban Automotive's engineers had to make significant changes to the body's structural framework and add extra reinforcements to ensure sufficient rigidity after removing part of the pillars and the roof.

Most of the visible exterior trim components on the Widetrack Avontur are made from carbon fibre, including the wheel arch extensions, a new sculpted bonnet, the rear cab wall, and a spoiler above it. The rear cab wall features a large viewing window, providing excellent visibility. The load bed includes a carbon-fibre bottle holder and built-in cup holders for picnics. The standard wheels have been replaced with new luxurious 24-inch bronze-finished alloys.

The interior of the demonstrator model has been completely reupholstered in leather and suede, and the standard seats have been replaced with sports bucket seats with slim backrests. Any customer can order a bespoke interior finish to suit their taste and budget.

Urban Automotive has not disclosed the technical specifications of the pickup, but it is generally clear that it could be any of those available for the original Land Rover Defender, which, incidentally, has just undergone another update.

The price of the Widetrack Avontur is not stated in the press release, but anyone interested can already place a pre-order for this striking new model on the company's website.