Porsche Korea signs strategic memorandum of understanding (MOU) with Samsung Card

Porsche Korea (represented by Managing Director Matthias Busse) has signed a strategic business agreement with Samsung Card to launch a co-branded Porsche credit card and enhance the brand's customer experience.

The signing ceremony, held at Porsche Studio Cheongdam, was attended by key figures including Matthias Busse, Managing Director of Porsche Korea, and Kim Yi-tae, President of Samsung Card, along with other major stakeholders. The two companies have agreed to build a strategic partnership based on their respective strengths to deliver benefits and brand experiences to customers.

Through this agreement, the two companies plan to launch a co-branded credit card featuring exclusive Porsche brand benefits in the third quarter of this year, and to expand marketing synergies through various collaborative programmes that link online and offline channels.

In addition, they aim to connect all touchpoints across the customer journey—including official Porsche after-sales service, vehicle usage, charging, and luxury lifestyle—into a seamless experience, providing a customer experience befitting the era of electrification.