Hansung Motors opens pop-up store at 'Shinsegae Simon Yeoju Premium Outlet

Mercedes-Benz official partner Hanseong Motor (CEO Marco Kim) has announced the opening of a pop-up store at 'Shinsegae Simon Yeoju Premium Outlet' as part of its efforts to expand customer touchpoints.

The pop-up store will be located in the West Luxury Square of Yeoju Premium Outlet, which is home to a number of global luxury brands, and will operate for approximately three months from 13 May to 12 August.

At the pop-up store, a range of services will be offered, including vehicle displays and new car consultations, test drives, the display and sale of Mercedes-Benz accessories and collections, as well as used car purchasing and trade-in consultations. Customers can receive advice on both purchasing and selling vehicles in one place, providing a more convenient customer experience.

In addition, Hanseong Motor will introduce its 'One-stop Customer Journey', offering an integrated service that connects the entire customer vehicle lifecycle—from pre-purchase consultation and vehicle management to the sale of an existing vehicle and repurchase of a new one—into a single seamless flow.

To mark the opening, a special exclusive customer event has also been arranged. Customers who attend a consultation will receive official Mercedes-Benz merchandise, while those who purchase a Mercedes-Benz vehicle through a trade-in will be offered an additional 1 million won in compensation benefits. Furthermore, a 200,000 won discount on Hanseong Motor's extended warranty programme and Shinsegae Premium Outlet membership benefits will also be provided to enhance customer satisfaction.

Marco Kim, CEO of Hanseong Motor, said: "This pop-up store represents a new approach, going beyond the traditional method of customers visiting showrooms to purchase vehicles, and instead bringing the brand directly into customers' everyday lives." He added: "We will continue to expand various touchpoints connected to customers' lifestyles and provide a differentiated customer experience throughout the entire process, from vehicle purchase to management and repurchase."