Ferrari unveils 'Amalfi Spider' for the first time at Casa Ferrari Seongsu-dong

Ferrari Korea today opened the first Casa Ferrari in Korea at Scène in Seongsu-dong, Seoul, and simultaneously unveiled the Ferrari Amalfi Spider for the first time in the country.

A Lifestyle Space: Casa Ferrari

Casa Ferrari, which means 'Ferrari's Home' in Italian, is a space offering an immersive brand experience. It has served as a key hub for revealing the brand's identity by renting out entire luxurious local mansions at the most iconic and prestigious locations and events around the world.

What makes this event particularly special is that it marks the first time the exclusive concept and essence of Casa Ferrari, previously reserved for a select few VIP clients, has been presented to the general public in Korea.

Spanning two floors above ground, Casa Ferrari features a harmonious blend of an indoor private lounge, a vehicle exhibition space, and an outdoor garden. The interior has been curated with top-tier Italian high-end furniture to create a comfortable and luxurious ambience. From the exclusive customer lounge on the second floor to the outdoor garden on the ground floor, Ferrari's distinctive sensibility flows naturally throughout the entire space. In addition to the exhibition zone where visitors can see the Ferrari Amalfi and Amalfi Spider up close, a dedicated café offering drinks, desserts, and gelato is in operation. Various photo zones are also set up throughout the venue, promising visitors a special experience and lasting memories.

Alongside public sessions for the general public, a hospitality programme for existing Ferrari owners and potential customers is intricately interwoven. In the owners' lounge on the second floor of Casa Ferrari, a programme is permanently available for private vehicle consultations and the creation of personalised keyring merchandise. Furthermore, during the evening hours of the event period, VIP dinner sessions and cocktail parties, featuring an authentic Italian dinner and a refined live string ensemble performance exclusively for invited guests, are scheduled to offer Ferrari owners a sense of pride and differentiated loyalty.

On Sunday, 14th June, during the Casa Ferrari operating period, Ferrari customers will be specially invited to a live viewing special session of the 24 Hours of Le Mans (WEC), timed to coincide with the domestic broadcast schedule.

Ferrari Amalfi Spider

Additionally, the Ferrari Amalfi Spider was unveiled for the first time in Korea at Casa Ferrari.

In terms of the powertrain, the core is a more powerful and refined V8 turbo engine. It delivers a maximum output of 640 horsepower and accelerates from 0 to 100 km/h in just 3.3 seconds. The combination of a brake-by-wire system and ABS Evo control significantly reduces the braking distance from 100 km/h to a standstill to just 30 metres.

The soft top, the core of the open-top design, folds in just 13.5 seconds using a Z-fold mechanism and can be operated at speeds of up to 60 km/h. The five-layer fabric structure effectively blocks wind and road noise, maintaining a quiet cabin environment even at high speeds. With the soft top closed, a boot capacity of 255 litres is secured, boasting best-in-class practicality. Furthermore, the custom fabric soft top, developed exclusively for this model, allows for the creation of a truly unique Ferrari with six colours, two weaving patterns, and contrast stitching options. The same material can be applied to the door panels, seat backs, and rear roof deck to achieve a cohesive look between the interior and exterior.

Thibault Dussarrat, Managing Director of Ferrari Korea, emphasised, "This space proves the brand's firm commitment and authenticity, as promised at the establishment of Ferrari Korea, to deliver an experience to Korean customers that perfectly aligns with Ferrari's global vision." He continued, "Having recreated the comfortable ambience of a top-tier Italian mansion in Seongsu-dong, where craftsmanship and creativity coexist, I hope you will comfortably experience Ferrari's unique sensibility and relaxed hospitality at the dedicated café and outdoor garden." He added, "Ferrari will continue to expand differentiated opportunities to communicate more closely with domestic fans and share the brand's unique world view."

This Casa Ferrari pop-up space will operate from today until Sunday, 21st June, and will open to the general public from Tuesday, 9th June, the day after the opening. Public sessions sold out within approximately one hour of reservations opening on Naver Place on Monday, 1st June, demonstrating explosive interest in Casa Ferrari.