KGM launches 'Musso' in Chile, the largest pickup market in Central and South America

KG Mobility (www.kg-mobility.com, hereinafter KGM) has launched its assault on the Central and South American export market by inviting overseas dealers and influencers to a global launch event for the Musso in Chile, following its market launch in Turkey.

The event, held on the 4th and 5th (local time) in Santiago, the capital of Chile, was attended by around 100 dealers and influencers from eight countries, including Chile, Colombia, and Costa Rica.

This event follows the global launch of the Musso in Turkey last April, which was attended by dealers and media representatives from 31 countries. It was a country-specific launch event, featuring product presentations and test drives to allow participants to experience first-hand the Musso's differentiated strengths, such as its driving performance and ride comfort.

In addition, through individual country conferences, time was set aside to discuss second-half business plans and key issues for major markets, listen to product improvement requests to enhance competitiveness, and deliberate on regional marketing strategies.

Chile is one of the markets in Central and South America where pick-up trucks are highly utilised due to its industrial structure and geographical characteristics. Pick-up models are perceived not merely as commercial vehicles but as multi-purpose vehicles that meet both work and daily life needs.

In particular, Chile is KGM's largest pick-up market in Central and South America, and the company expects this launch to serve as a crucial opportunity to strengthen its business competitiveness in the region and build a foundation for expanding sales.