KCC Auto Group enters Bentley official dealer business

KCC Automotive Group has strengthened its position in the high-end luxury car market by entering the official dealership business for the world-renowned luxury car brand Bentley.

KCC Automotive Group has announced that it will be responsible for operating the Bentley brand and providing customer services in the Busan/Yeongnam region.

With this move into the official Bentley dealership business, KCC Automotive Group has had its existing capabilities in operating premium imported car brands recognised, and has expanded its business scope into the high-end luxury car market.

KCC Automotive Group currently operates sales and service networks for a variety of global car brands, including Mercedes-Benz, Porsche, Audi, Jaguar Land Rover, Honda, Stellantis (Jeep, Peugeot), and Zeekr. By adding the Bentley brand, it will build a broad brand portfolio spanning mass-market, premium, and high-end luxury brands.

This entry into the high-end luxury segment is expected to secure not only high per-unit profitability but also a sustainable revenue base in the after-sales service (AS) area, thereby ensuring stable cash flow even during an economic downturn and enhancing corporate value.

Based on its long-accumulated know-how in the distribution and servicing of imported cars, KCC Automotive Group plans to enhance customer satisfaction and build long-term customer relationships by offering a differentiated customer experience—from vehicle purchase to maintenance services and customer care programmes.

It is also expected to contribute to the development of the high-end luxury car market in the region by presenting the sophisticated lifestyle, customer experience, and premium services that the Bentley brand stands for to customers in the Busan/Yeongnam area.

Lee Sang-hyun, Chairman of KCC Automotive Group, said, "We consider it meaningful to become an official partner of the Bentley brand," adding, "Based on the premium automotive business capabilities and customer-centric services that KCC Automotive Group has accumulated, we will provide the best brand experience and satisfaction to high-end luxury customers in the Busan/Yeongnam region and grow into a company that leads the car distribution market."

Meanwhile, KCC Automotive Group operates around 80 imported car showrooms and service centres at key locations nationwide, continuously expanding its customer-focused sales and service network.