HS Hyosung The Class Hosts Successful Regional Qualifiers for Invitational Golf Tournament 'Mercedes Trophy 2026

Mercedes-Benz official partner HS Hyosung The Class announced on the 29th that it had concluded the 'Mercedes Trophy 2026 HS Hyosung The Class Regional Qualifier' at Wellington CC in Icheon, Gyeonggi Province, on the 22nd.

This regional qualifier was held as an 18-hole shotgun and Stableford format round for 144 customers who had taken delivery of vehicles from HS Hyosung The Class. As a result of the tournament, the top seven customers earned the right to compete in the 'Mercedes Trophy 2026 National Final' to be held at the Club Nine Bridges in Jeju this August.

The 'Mercedes Trophy 2026' is a global golf tournament for pure amateur golfers among Mercedes-Benz customers, with over 600 tournaments held annually in more than 60 countries worldwide. The cumulative number of participants amounts to approximately 60,000, and it operates as a Mercedes-Benz customer programme that provides brand experience and lifestyle value to customers through sport.

HS Hyosung The Class also arranged on-site programmes for participating customers. In particular, at this tournament, KPGA professional golfer Lee Tae-hoon, who is the brand ambassador for HS Hyosung The Class, attended and held a ceremony to mark the extension of the ambassador agreement. Additionally, a signing session was organised for participating customers, providing an opportunity to engage with them.

Furthermore, hole events and prize programmes were operated to enhance the satisfaction of participating customers, offering an experience where customers and the brand could connect through the medium of golf.

Meanwhile, HS Hyosung The Class, which celebrates its 23rd anniversary this year, operates a total of 11 showrooms, including the Maybach Brand Centre Seoul, as well as locations in Gangnam-daero, Songpa, Bundang Jeongja, Guri, Anyang Pyeongchon, Yongin Suji, Dongtan, Cheongju, Cheonan, and Starfield Hanam. It also runs three certified pre-owned car showrooms in Jukjeon, Cheonan, and Hanam, along with 15 service centres nationwide, providing lifestyle experiences for customers.