Hyundai launches ‘Hyundai is Bang Bang’ ice cream with GS25

Hyundai Motor has launched a collaboration ice cream product with South Korea's leading convenience store chain GS25, named 'Hyundai is Bun Bun', and will begin selling it at GS25 stores nationwide from Wednesday, 1st.

'Hyundai is Bun Bun' is a sandwich-style ice cream with cream cheese-flavoured ice cream between two buns. The idea was inspired by a bakery product concept introduced as part of Hyundai Motor's official social media April Fools' Day campaign in 2022.

Responding to customer requests for the product's release, Hyundai Motor has launched it ahead of the summer season to expand everyday brand experience opportunities and enhance brand affinity.

In particular, each product contains one of 20 types of Hyundai vehicle design stickers, including the Grandeur, Santa Fe, Nexo, and Ioniq 9, randomly enclosed. This is expected to attract customer interest and add a fun collecting element.

To celebrate the launch of 'Hyundai is Bun Bun', Hyundai Motor will run customer promotions throughout July, including sticker collection and a roulette event.

Firstly, the first three customers to collect all 20 types of Hyundai vehicle stickers enclosed with the product and verify them on Hyundai Motor's official Instagram will each receive a Jeju Island travel package worth approximately 2 million won.

Additionally, through a roulette event accessible by scanning the QR code printed on the product packaging, customers will be awarded Hyundai Motor discount coupons totalling 9 million won. Two first-place winners will each receive a vehicle discount coupon worth 3 million won, and six second-place winners will each receive a coupon worth 500,000 won.

For more details on the events, please visit the Hyundai Motor official website (https://www.hyundai.com).

Hyundai Motor plans to continue its efforts to strengthen brand experience by steadily expanding customer touchpoints, with the aim of increasing brand affinity across various age groups.