Peugeot巡回宜家门店的弹出式展览，扩大品牌体验触点

From 12 June, Peugeot will host a pop-up exhibition touring major IKEA stores over three weeks, showcasing its flagship SUV line-up.

This pop-up has been designed so that customers can encounter and experience the Peugeot brand in everyday lifestyle spaces without having to visit a showroom. The plan is to display Peugeot’s flagship smart hybrid SUVs at IKEA stores, which attract many family visitors, and to run on-site programmes to expand customer touchpoints.

The exhibition will run sequentially from 12 to 14 June at IKEA Giheung, followed by IKEA Goyang from 19 to 21 June, and IKEA Dongbusan from 26 to 28 June. During the event period, each store will display one all-new 3008 Smart Hybrid and one all-new 5008 Smart Hybrid, with professional sales consultants on hand to provide vehicle consultations and product information.

The all-new 3008 Smart Hybrid is a model that has proven its design credentials by winning the ‘Design of the Year’ category in both of the ‘2026 Car of the Year’ evaluations organised by Korea’s two major automotive journalist associations. It offers Peugeot’s unique appeal through its French-inspired design and smart hybrid technology. The all-new 5008 Smart Hybrid, with its seven-seat layout and versatile space, delivers the value of a family SUV suited to owners with lifestyles involving multiple children or camping.

Peugeot has also prepared interactive events for visitors to help them remember the two flagship SUV models during this pop-up exhibition. Customers whose IKEA receipt from the day includes the numbers symbolising Peugeot SUVs (3, 5, 0, 8) can take part in an on-site capsule-pulling event. Participants will receive lifestyle items that can be enjoyed casually in daily life, such as Jibbitz charms, squishy toys, and IKEA accessories, which have recently gained popularity as items for expressing individuality and taste. In addition, customers who complete a vehicle consultation on-site will be given a Peugeot beach towel, timed for the summer holiday season, to extend the brand experience beyond the event.