Mercedes-Benz Official Partner ‘Hansung Motors’ Hosts Regional Qualifiers for ‘Mercedes Trophy 2026’

Mercedes-Benz official partner Hanseong Automobile (CEO Marco Kim) held the local qualifying round for the amateur golf tournament ‘MercedesTrophy 2026’ at the Benest Golf Club in Gapyeong, Gyeonggi Province on the 8th.

The MercedesTrophy is an amateur golf competition held in over 60 countries worldwide for Mercedes-Benz customers. With more than 600 tournaments taking place annually, it has established itself as a globally renowned golf event, attracting approximately 60,000 amateur golfers. Selected participants from each country will have the opportunity to compete in the World Final.

This local qualifying round by Hanseong Automobile was conducted with a total of 144 customers participating. The top eight finishers will be awarded tickets to the ‘MercedesTrophy 2026 National Final’, which will be held at the Club Nine Bridges in Jeju this August.

At the event, in addition to the tournament, programmes were also run to enhance the golfing experience and strengthen customer engagement. Special prizes such as Hole-in-One, Longest Drive, Nearest to the Pin, and Drive to the Major were also prepared, bringing enjoyment to the participants. In particular, customers spent time interacting with professional golfer Park Jin, a Hanseong Automobile ambassador, through a one-point lesson and MC-led session.

Furthermore, this tournament was enriched through collaboration with partner companies to provide a lifestyle experience centred around golf. The main sponsor, global home healthcare specialist ‘Ceragem’, offered a Pauze M6 massage chair as a hole-in-one prize, contributing to an enhanced customer experience. In addition, premium personal care brand ‘Koondal’ provided a set of two dry shampoos and a four-piece perfume deodorant stick set as benefits for participating customers.