Lee Dae-ho visits Ineos Grenadier booth at 2026 Busan Mobility Show

On 25th June, at the media day of the '2026 Busan Mobility Show' held at BEXCO, Chabot Motors (co-CEOs Jeong Jin-gu and Kang Seong-geun), the official South Korean importer of the British INEOS Automotive's off-roader, the 'INEOS Grenadier', announced that former professional baseball player Lee Dae-ho, the brand's official ambassador for the Busan and Gyeongsangnam-do region, visited the Grenadier booth.

During his visit to the INEOS Grenadier booth, Lee Dae-ho showcased his characteristic presence in a photo session alongside the vehicle. In particular, the harmony between Lee's physique (194cm) and the Grenadier's robust, boxy design drew a flurry of camera flashes from the media representatives gathered at the event.

This visit was planned to enhance brand awareness and strengthen customer communication in the Busan market, a key hub in the Yeongnam region, taking the 2026 Busan Mobility Show as a starting point. Since being appointed as the brand ambassador for the INEOS Grenadier in the Busan area last April, Lee Dae-ho has been serving as a bridge to introduce the Grenadier's brand values of uncompromising performance and reliability to local consumers.

Meanwhile, at the INEOS Grenadier booth, alongside the Grenadier Fieldmaster Edition model, which showcases the brand's inherent ruggedness and functionality, a special project vehicle called 'GREYCAP' will be unveiled, created in collaboration with KC Motors' vehicle apparel brand 'MARQUAGE'. Additionally, Chabot Motors, together with MARQUAGE, will offer visitors a range of attractions, including a Grenadier premium package designed to meet customer demands, and will welcome attendees until 5th July.