BMW to participate in '2026 Busan Mobility Show'... 7 Series Nero Lusso Edition unveiled

BMW Group Korea (represented by Han Sang-yoon) will present a total of 13 vehicles representing BMW, MINI and BMW Motorrad at the '2026 Busan Mobility Show', held at BEXCO in Haeundae-gu, Busan until 5 July, showcasing the brand's vision and innovative technologies for the future of mobility.

BMW Group Korea is participating in the Busan Mobility Show for the 11th time this year, and has decided to take part again to repay the continued support of customers in the Busan and Gyeongnam regions. Through vehicle displays and programmes, it will present the next-generation mobility vision and brand experience pursued by each of the BMW, MINI and BMW Motorrad brands.

First, under the theme 'DRIVING THE NEW ERA', BMW will unveil for the first time in Korea the 'BMW 7 Series Nero Lusso Edition', a global limited edition of 135 units that reinforces the presence of the BMW flagship saloon. Alongside this, it will display a total of seven models, including the all-electric SAV 'The New BMW iX3', which will be officially launched in Korea on 6 July, the all-electric flagship saloon 'BMW i7 M70 xDrive M Performance Two-Tone Edition', and the SAV 'BMW XM Label'.

MINI will showcase editions and electrified models that emphasise the brand's unique character and rarity under the theme 'EVERY MINI IS A COLLECTABLE STORY'. Through a total of four models, including 'The All-Electric MINI JCW Aceman', 'The All-Electric MINI JCW Summer Edition', and 'The All-Electric MINI Cooper SE Paul Smith Edition', it will convey MINI's distinctive brand sensibility.

In particular, MINI has announced that it will open the 'MINI JCW Garage' in the Korean market for the first time in the world this July. The MINI JCW Garage, a customer-exclusive service space for the high-performance JCW brand, will provide customised spaces and services exclusively for JCW customers, offering an expanded customer experience.

BMW Motorrad, under the theme 'NEXT LEVEL CHALLENGE', will display the brand's representative high-performance super sports motorcycle, the 'BMW M 1000 RR', and the high-performance roadster motorcycle, the 'BMW M 1000 R', which maximises dynamic riding performance, conveying its unparalleled motorsport DNA.