Bentley announces new network strategy... KCC Auto Group selected as dealer

Bentley Motors Korea is rolling out a network strategy that encompasses the Seoul-centred capital region and the Yeongnam region centred on Busan. To this end, it has selected KCC Auto Group as the new official dealer responsible for Bentley sales and customer service in the Busan area, and has signed a memorandum of understanding (MOU) to this effect.

In line with its Beyond100+ strategy and its drive to expand luxury lifestyle experiences, Bentley Motors has made it a top priority to provide customers with immersive customer service and brand experiences.

In particular, as the importance of the Korean market—known for its high standards and discerning taste in luxury—has come to the fore, the company has decided to pursue a network strategy focused on expanding brand experiences across Korea’s two major regions: the Seoul-centred capital area and the Busan-centred Yeongnam region.

Alongside this strategy, and given the growing importance of the Seoul and capital region day by day, Chamzon Automotive—which has been operating as Bentley’s customer touchpoint in Korea—will continue its partnership to provide consistent service to customers in Seoul and the capital region, building on the experience and expertise it has gained from operating the flagship showroom ‘Bentley Cube’, which has served as an inspiration for Bentley retail showrooms worldwide, and the integrated business centre ‘Bentley Tower’.

Meanwhile, KCC Auto Group, newly selected as the partner for the Busan area, plans to deliver luxury lifestyle and service experiences in the Busan-centred Yeongnam region, drawing on its business experience and service capabilities.

In the meantime, to ensure there is no gap in customer service in the Busan area during the rollout of the network strategy, the existing service centre will continue to operate as normal. Furthermore, all Bentley customers who have purchased a Bentley vehicle through an official domestic dealer will continue to receive after-sales service through all official service centres nationwide.