K-Car YouTube Channel ‘Studio KYK’ Surpasses 100,000 Subscribers

K Car, a direct-sale used car platform company, announced on the 10th that its official YouTube channel, 'Studio ㅋㅇㅋ', has surpassed 100,000 subscribers, earning the YouTube 'Silver Button'. This marks the shortest time in the used car industry for K Car to achieve the Silver Button since launching the 'Studio ㅋㅇㅋ' channel in January 2025. The total views of content uploaded to the channel, including long-form and short-form videos, have reached 140 million.

The channel name 'ㅋㅇㅋ (Keukeu)' is derived from K Car's initials and also represents a cheerful laugh, conveying the intention to present cars not as difficult or rigid information but as relatable and entertaining content.

Studio ㅋㅇㅋ has been offering content that reinterprets cars, car owners, driving culture, and the car selection process into entertainment-style videos, something not typically seen on existing used car company YouTube channels. Representative content includes 'My Driving Instructor', which follows a novice driver's growth through lessons, and 'Why Did You Buy That Car?', where car owners with different vehicles compete against each other. These videos subtly incorporate services such as the '3-Day Money-Back Guarantee' and 'K Car Warranty', making trust-building elements feel familiar and approachable.

In particular, 'My Driving Instructor' features comedians Lee Seon-min and Yoo Young-woo, along with Won-i from the girl group Rescene, showcasing natural chemistry and relatable driving episodes that have resonated with viewers. The personalities and entertainment flair of the cast have spread through the content, attracting not only existing car enthusiasts but also the MZ generation, idol fandoms, and general entertainment audiences.

Surpassing 100,000 subscribers demonstrates that K Car's brand content is expanding beyond simple information delivery into car-related content that customers enjoy and relate to. Through Studio ㅋㅇㅋ, K Car plans to present stories covering not only the information customers are curious about during the used car buying and selling process but also the growth journey of novice drivers, real-life car usage experiences of owners, and generational car preferences.