Electric Mercedes-AMG GT 4-Door Coupe should never have seen the light of day

According to Manager Magazin, this statement was made by a senior manager at Mercedes-Benz, acknowledging the lack of prospects for the expensive electric sports car on the market.

Mercedes-Benz is not in the best financial shape due to strategic missteps by management, namely overly optimistic expectations for electric vehicles and their excessively revolutionary design. At the end of last year, Mercedes-Benz's chief designer, Gorden Wagener, left the company, but the fruits of his work will continue to be reaped for around another two years, as the design of new models is approved early in their development. Not all of Mercedes-Benz's 'electric cars' have been failures — the new CLA, for example, is selling quite briskly. However, if you look solely at the top price segment, then yes — things are bad.

Luxury car buyers today are resolutely turning away from 'electric cars', and neither high petrol prices nor calls for environmental awareness can convince them otherwise. The so-called cream of society now demand traditional automotive values from manufacturers — roaring internal combustion engines (preferably naturally aspirated), analogue dials, physical switches, and natural driving sensations. The new Mercedes-AMG GT 4-Door Coupe has none of these, so it's no wonder that even within the company itself, there is little belief in its success.

Manager Magazin reports that there are disagreements within the Mercedes-Benz board of directors over whether the electric Mercedes-AMG GT 4-Door Coupe should have been put into production, or whether it should have been scrapped despite its high level of readiness. One executive directly stated that 'this car should never have seen the light of day', but so much money and effort had been invested that they decided to see it through to the end.

The premiere of the electric Mercedes-AMG GT 4-Door Coupe took place in Los Angeles in May this year and was somewhat desperately lavish, with city streets closed off, a rock concert, fireworks, and a pool of guests from show business. Brad Pitt also made an appearance at the event, having agreed (for a substantial fee, one must assume) to become the face of the new Mercedes-AMG GT 4-Door Coupe.

The first fully original electric vehicle from Mercedes-AMG was announced back in 2021; in 2022, it was preceded by the Vision AMG concept, and in 2025, the Mercedes-AMG GT XX prototype was unveiled. It is worth noting that the prototype had a far more interesting and balanced design than the production Mercedes-AMG GT 4-Door Coupe — one can only wonder how that came about.

Online reviews of the new Mercedes-AMG GT 4-Door Coupe's design are mostly uncomplimentary, though not as dreadful as those for the Ferrari Luce. The touchscreen interior of the electric Mercedes-AMG liftback also failed to generate public enthusiasm — the sentiment being, 'how much longer are you going to feed us these screens? Enough already.' It is already known that future Mercedes-Benz models will feature more physical buttons.

The technical specifications of the Mercedes-AMG GT 4-Door Coupe seem unremarkable compared to top-tier Chinese offerings: the three-motor powertrain in the GT 55 version produces 816 hp, while the GT 63 version delivers 1,169 hp. The GT 55 accelerates from 0 to 100 km/h in 2.8 seconds, the GT 63 in 2.4 seconds, with the top speed limited to 300 km/h in both cases. To provide emotional engagement for the driver, there is a generator that simulates the roar of a petrol V8 and a fake gearshift simulator, but gimmicks of this sort inspire few people these days and merely serve as additional fodder for sarcastic comments.

In Germany, the Mercedes-AMG GT 55 4-Door Coupe starts at €154,700, while the Mercedes-AMG GT 63 4-Door Coupe is priced at €196,350.