Volvo supports four models including S90 and XC60 in the drama 'Creepy Romance

Volvo Car Korea (represented by Lee Yun-mo) announced on the 27th that it will support tvN's new Saturday-Sunday drama 'Love on a Haunted Night' with its flagship line-up including the 'XC90' and 'S90', as well as key models such as the XC60 and XC40, showcasing Volvo Cars' Swedish premium image throughout the production.

First broadcast on the 18th, 'Love on a Haunted Night' is an occult romance drama in which a chaebol family who can see ghosts and a passionate prosecutor who is terrified of ghosts confront mysterious events. Actress Park Eun-bin plays Cheon Yeo-ri, the CEO of Korea's finest hotel who keeps her distance from others, while actor Yang Se-jong plays Ma Kang-wook, a passionate prosecutor who digs into the truth of the case to the very end, weaving a story where spine-chilling tension and excitement intersect.

In particular, Volvo Car Korea has provided the flagship sedan 'S90' as the female lead's vehicle, emphasising the elegant and restrained image befitting a hotel CEO and heiress, while naturally showcasing the spacious interior and sophisticated design through scenes of her travelling to and from the hotel. The XC60, which appears as the male lead's vehicle, is used in scenes where he tracks down clues to the case and moves between the city and various locations, conveying the character's proactive and dynamic personality.

In addition, the XC40, the vehicle of the female lead's cousin which adds vitality to the drama, highlights the young and distinctive character's vibe with its compact body and stylish design, while the XC90, driven by the ambitious heir to the hotel & resort group, expresses the character's social standing and luxurious lifestyle through its generous space and the commanding presence of a flagship SUV. Each vehicle in the drama serves not only as a means of transport connecting the events but also as a space where the characters confront one another's secrets and emotions.

Lee Yun-mo, CEO of Volvo Car Korea, said, "We expect that the models representing Volvo Cars will blend naturally into the journeys of the characters with their distinct charms, conveying the brand's sophisticated design and comfortable travel experience," adding, "We will continue to expand the touchpoints through which customers can experience the value of Volvo Car Korea in their daily lives through collaborations with various cultural content."