Kia unveils new 2026 line-up for ‘Kia Collection’

Kia has announced on Monday the 27th that it will unveil the 2026 edition of its lifestyle collection 'Kia Collection', which embodies the brand's identity.

The Kia Collection is a range of lifestyle products designed to allow customers to experience Kia's brand philosophy and sensibility in various aspects of daily life, beyond just their vehicles.

Through this new line-up, Kia has expanded its product range based on its core brand value of 'Movement', enabling customers to feel Kia's unique sensibility and values more closely and practically in their everyday lives.

This new line-up consists of clothing items including ▲ a lightweight windbreaker ▲ a bucket hat* ▲ a poncho raincoat, as well as travel and outdoor products such as ▲ an umbrella ▲ a dry bag* ▲ a travel pouch set ▲ a beach towel ▲ and a snorkelling equipment set. *Bucket hat: a round-brimmed hat made of nylon material *Dry bag: a 20-litre nylon bag with a roll-top closure that is rolled and fastened at the opening

Parts of Kia's 'Kia Collection' 2026 were already unveiled at the 'Busan Mobility Show' held at Bexco in Busan last June, receiving a highly positive response from the public.

In particular, items such as the snorkelling equipment set and the poncho raincoat are products rarely seen in conventional car brand merchandise, and have been praised for demonstrating Kia's differentiated approach to being present across various touchpoints of customers' lifestyles.

Kia's new collection will be available for purchase from the end of July via Kia Shop, the brand's official online store.

In addition to online sales, the collection will also be showcased directly to customers at key brand locations such as the HMG Driving Experience Centre, Kia360, and PXC.