Iveco concludes successful ‘Iveco Day’ customer experience event

IVECO Korea held its brand experience event 'IVECO Day' on Saturday 25 July at Incheon SangSang Platform, where it engaged directly with customers and further strengthened its relationship with the domestic commercial vehicle community.

The event was organised to showcase the All New S-Way launched in the domestic market, while also sharing IVECO's brand vision and strategic direction. Participants experienced the IVECO brand and its products first-hand through a variety of programmes, including an exhibition of the domestic IVECO line-up, test drives of the new S-Way, and family-friendly experience zones.

Domenico Cogliandro, Head of South East Asia Truck Business Unit at IVECO, together with the IVECO Korea team, welcomed customers and trucker families who had gathered from across the country.

Cogliandro introduced IVECO's global brand vision, 'Spirito in Movimento', and shared the brand's strategic direction based on the values of design, customer-centricity and people-centricity.

Cogliandro explained IVECO's brand direction around three core brand pillars: ▲ 'Motion by Design', which signifies purposeful innovation; ▲ 'Motion through Experience', which starts from the real experiences and needs of customers; and ▲ 'Motion as Family', which emphasises the enduring relationships with customers, partners and employees.

He also emphasised IVECO's continued investment in the Korean market and its commitment to customer support, conveying the message that the company will grow together with its Korean customers.

At the event, alongside the IVECO brand and product presentations, the domestic sales line-up including the S-Way, X-Way and Daily was exhibited, giving participants the opportunity to inspect and experience the vehicles up close.

In particular, the outdoor test drive programme allowed participants to drive the All New S-Way themselves, experiencing its improved driving performance, ride comfort, and the convenience and safety of the Vision Cam digital side mirror system.

In addition, a range of family-friendly activities such as vehicle keyring and air freshener making, a children's truck drawing programme, and a photo zone were also run, receiving an enthusiastic response.

Hankook Tire and Lotte Fine Chemical participated as official sponsors of the event. Hankook Tire sponsored premium truck tyres as prizes, while Lotte Fine Chemical provided EUROX AdBlue, which is supplied exclusively as an original equipment product to IVECO, to the first 100 customers who registered for the event on a first-come, first-served basis.